Where? (Location)
Thursday, August 21st, 2014

German real estate firm Zabel Immobilien attends conference in China

Conference in ChinaBank of China is one of the biggest state-owned banks in the People’s Republic of China. It often organises conferences in various cities in the Asian country, to which selected customers are invited and presented with information on services, new products, and investment plans. Recently, Zabel Immobilien, an exclusive affiliate of Bank of China, was invited to participate in such a conference this spring. During the event, the Berlin-based real estate firm promoted its own products and services, and presented the German capital as a potential for real estate investment opportunities.

The conference was held in the cities of Beijing and Chengdu, and welcomed around 500 Bank of China customers (as well as a number of private wealth managers) who attended various events and workshops which provided detailed information on investing in the attractive city of Berlin. Mrs. Jie Li, who is the Property Consultant at Zabel Immobilien, attended the events and was on hand to share her commercial expertise with participants, while Mrs. Shuji Zheng provided potential clients with legal information on buying property in, or emigrating to, Germany. Shuji Zheng works as a lawyer in Berlin and, through Zabel Immobilien, offers advice to Chinese customers looking to invest in the country.

Director of Premium Real Estate, Peter Rabitz, also attended the conference on behalf of Zabel Immobilien, and drew a positive conclusion, highlighting the fact that Berlin has now become very popular with Chinese buyers: “Germany’s reputation is quite positive – not only because of the relatively low price level in Berlin, but also because of its stable economy. During the time we spent in China, we had the opportunity to specifically address prospective clients and thereby develop and maintain contacts. At the same time, we were able to speak with private wealth managers and explain why Berlin is such an interesting investment location.”

Presentation speechThe main aim of the trip was to reinforce contacts with Chinese sales partners. Zabel Immobilien is a member of various prestigious real estate networks and, for many years, it has been benefiting from global business partnerships due to the company’s international focus and successful networking.

Recently, Berlin has become a particularly popular destination for Chinese nationals. Not only does the European country boast a stable economy, but its capital city is also home to very affordable properties. For these key reasons, Chinese investors prefer Berlin to other locations around the world, such as Beijing, the UK and the USA. Additionally, Berlin’s positive reputation stems from its flourishing IT sector, and the fact that Germany now offers a successful secondary market.

Based in Berlin and Aachen, Zabel Immobilien was founded in 1993 and principally markets high-end residential properties to both owners and investors. Berlin Capital Investments represents the company’s business division, and was founded in 2003 to promote premium real estate in the German capital itself. Within the city’s central district alone (comprising the area between the Brandenburg Gate, the Gendarmenmarkt and Friedrichstrasse) Berlin Capital Investments boasts a selection of exclusive residences with a sales volume in excess of €100 million.


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